Clara is the person who, with determination and some audacity, accompanies enterprises to build their communication strategy to grow, change and overcome difficulties.
She has developed, tested and certified a personal consultancy methodology aimed at identifying strengths and weaknesses, needs and peculiarities; defining communications objectives and tools; creating the right strategy and defining immediate plans to achieve goals; following up for the achievement of the different steps and sharing the results.
Her support includes the coordination and mediation among the different stakeholders involved: employees, suppliers, customers and institutions.
Clara has spent more than 25 years in large and very large multinational high-tech enterprises where she has managed at 360° the activities of external and internal communications for European and worldwide customers. She has been responsible for a team of specialists based in different countries and she has worked with agencies, strategic consultants and executive leaders. From PR to executive communications, through to brand management, events, advertising and the publication of articles and social content, Clara has worked in (almost) all the communications domains and for a global audience.
Clara has worked on complex projects of strategic communications and she has dealt with change and crisis management especially in the field of mergers, acquisitions, closures and restructuring. This has inspired her to create an original methodology through which the customer can build a strategy and communications plans very efficiently and put them into practice very rapidly.
Clara is fascinated by the meeting of different cultures and has a strong focus on diversity and inclusion topics on which she is collaborating with the University of Pavia.
Clara has a degree in Law with specialisation in Economics from the University of Turin, a Masters degree in Law and Economics of the European Union and a Masters in Public Relations from Burson-Marsteller. She is a certified Change Manager and she is trained in leadership, project management, Integrated Social Marketing (Northwestern University), organisation analysis (Stanford University), and Diversity and Inclusion (University of Virginia, Darden School).
Clara usually works in English and can communicate in Spanish and French.
She is tenacious and is highly focused on self-development, always keeping up with the times.
As a teenager, she has sold Chinese horoscopes and she has worked as babysitter and hostess.
She likes to socialise and, in that scope, she has volunteered with an association that provides homework assistance to children of families in need and she has helped homeless people.
Today, she supports the community as a representative of her village and she cooperates with the University of Pavia.
In her private life, she likes reading, cooking, travelling and swimming. She is a diver and from that experience she has learnt to support team mates and face unforeseen events.
She is a determined and resilient woman who always puts people and individuals at the centre of her work and choices.