As Italy’s inland areas empty out, some villages — and not only in Italy — have been reborn thanks to a powerful ally: local legends. Tales of witches, principalities, ghosts and mysteries have become strategic… Read More »Enchanting Legends: How Imagined Tales Drive Tourism

In a world saturated with polished perfection, some have dared to flip the rules of traditional marketing. They don’t sell dreams—they sell imperfect realities. And precisely because of that, they go viral. Three emblematic cases… Read More »The Marketing of the Impossible: When Flaws Become Desire

When the plumber is about to go on holiday and tells you: “I can come by tomorrow, but you’ll have to buy the faucet yourself because I’m loading up the camper this afternoon and don’t… Read More »From a broken faucet to B2B communication

Grandma’s house, in a village where overtourism is definitely not a concern, has been empty for a while. The place is quite nice and does get a few tourists during summer and holiday periods. You’re… Read More »Renting to tourists: is it that easy?

At Skippers, we believe that positive communication is not naivety, but rather an act of care.In a time marked by dramatic events, fear, and uncertainty, good news reminds us that reality can evolve, that nature… Read More »We tell good news

Change management is not just a matter of processes and strategies. At the heart of every business transformation lies communication—an effective communication strategy not only informs but also engages, motivates, and guides people through uncertainty,… Read More »Change management and effective communication

We live in an age where everything is just a click away. The ease of accessing information through Google and other technologies has transformed the way we learn and interact with knowledge. However, this convenience… Read More »The Art of Remembering in the World of the Google Effect