On October 19, a group of troublemakers from the Paris region, in the middle of the day, smashed a window of the Louvre disguised as construction workers, and carried off Napoleon’s jewels, fleeing on a… Read More »When crimes become memes
Sam Altman, CEO of OpenAI, in an interview featured in the book AI First Book published by Forum3, stated: “95% of what marketers today rely on agencies, strategists, and creative professionals for will be handled… Read More »What is the role of communicators in the age of AI?
A Wall Street Journal article reports that the startup Preventive has launched an ambitious project: to create genetically modified human beings to prevent hereditary diseases and, perhaps, to select traits such as intelligence, height, or… Read More »Preventive, the Golem and Sugar Bread: The Myth of the Man Who Shapes Life
Historically, Italian municipalities have been places of self-government, laboratories of democracy, spaces where communities organized themselves to meet collective needs. Today, in small municipalities, that role is being renewed. The local administration is no longer… Read More »The New Municipality: A Driver of Territorial Desirability
As Italy’s inland areas empty out, some villages — and not only in Italy — have been reborn thanks to a powerful ally: local legends. Tales of witches, principalities, ghosts and mysteries have become strategic… Read More »Enchanting Legends: How Imagined Tales Drive Tourism
In a world saturated with polished perfection, some have dared to flip the rules of traditional marketing. They don’t sell dreams—they sell imperfect realities. And precisely because of that, they go viral. Three emblematic cases… Read More »The Marketing of the Impossible: When Flaws Become Desire
When the plumber is about to go on holiday and tells you: “I can come by tomorrow, but you’ll have to buy the faucet yourself because I’m loading up the camper this afternoon and don’t… Read More »From a broken faucet to B2B communication
Grandma’s house, in a village where overtourism is definitely not a concern, has been empty for a while. The place is quite nice and does get a few tourists during summer and holiday periods. You’re… Read More »Renting to tourists: is it that easy?
At Skippers, we believe that positive communication is not naivety, but rather an act of care.In a time marked by dramatic events, fear, and uncertainty, good news reminds us that reality can evolve, that nature… Read More »We tell good news
Change management is not just a matter of processes and strategies. At the heart of every business transformation lies communication—an effective communication strategy not only informs but also engages, motivates, and guides people through uncertainty,… Read More »Change management and effective communication