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When crimes become memes

On October 19, a group of troublemakers from the Paris region, in the middle of the day, smashed a window of the Louvre disguised as construction workers, and carried off Napoleon’s jewels, fleeing on a scooter. Within a few weeks, the thieves and their accomplices ended up in jail.

In November, a 56‑year‑old man showed up at the registry office disguised as… his mother, who had died three years earlier, to renew the poor woman’s ID card. Faced with his bull‑like neck, fake voice, and skin not exactly that of an eighty‑year‑old, the clerk grew suspicious and scheduled a new appointment—at which point the would‑be Mrs. Doubtfire was unmasked by the mayor and municipal police officers.

On December 7, while Milan was celebrating Saint Ambrose, a repeat escapee lowered himself down the walls of Opera prison using knotted sheets and broom handles. And it wasn’t the first time he fled: he had already done it four times, always with methods that seemed straight out of the Dalton brothers’ stories. Wanted by police across half the planet, he still managed to avoid being caught.

Why do these stories fascinate us? Because, deep down, these anti-heroes awaken that little rascal hidden inside each of us. In times of tragic events, these tales, where, after all, no one really gets hurt, bring a smile to our faces and naturally lend themselves to becoming memes: they seem tailor-made to spark viral catchphrases.

It’s no coincidence that the spectacular Louvre theft and the images of the man disguised as his deceased mother went around the world.

Storytelling is also about this: finding the curious, captivating, and humorous angle of a story, and turning it into something viral. Whether it’s a legend, a small anecdote, or a corporate episode, every story deserves to be told.

We at Skippers help make this happen: uncovering stories in everyday life and turning them into something memorable.

For more information, you can reach us here: info@skippersproject.com

#communication #storytelling #humour #truecrime