Francesca is the person who, with authoritative delicacy, leadership and tenacity helps companies to build, manage and renovate their communications and to protect their reputation in complicated situations.

With over 20 years of experience in multinational high-tech companies, 10 of which were spent abroad, Francesca has a deep knowledge of all the communications domains, from marketing communications to corporate internal and external communications.

She is used to managing crisis and change management situations to help to overcome difficult moments and re-build/re-construct, dedicating herself to customers with empathetic listening skills whilst perceiving their needs and objectives.

With the overall vision, she organises and plans the strategy to be put in place to achieve goals, without losing sight of the resources involved.

Thanks to her experience, also in small companies and in different industries outside of high-tech, she is able to manage and transfer values and objectives to all the personnel involved in the change with firmness and respect for the individual and their culture.

She manages the implementation of on and off-line events.

Her experience includes (almost) all: the conception of the communication function for newco and business divisions, crisis communications for companies with sites and factories in various countries. She has managed teams of experts based in different countries and she knows how to bring order and authority in the most complicated contexts.

From PR to executive management support, from website to social media, from events to relationships with partners, consultants and institutional stakeholders, Francesca’s firm and gentle touch drives the creation of new projects and helps to solve the most complex situations.

A skilled speech writer, she has an excellent knowledge of the media and mediates directly with them, as well as the implementation of campaigns and press conferences.

Francesca has a degree in Public Relations with a specialisation in Public Relations and Marketing, from the “Istituto Universitario di Lingue Moderne (I.U.L.M.)” in Milan, a Masters degree in Public Relations and Public Affairs from Burson-Marsteller, and she has attended training courses in leadership, online management platforms, and project management.

Francesca has a high level knowledge of and usually works in Italian, French and English.

In her private life, Francesca likes reading, traveling, going to exhibitions and playing the piano. She is passionate about sailing and, during the courses she has attended, she has developed a strong sense of collaboration and team working.

Francesca is our helm.

Skipper Francesca Cazzaniga