The pandemic has pushed countries like Italy, who were behind compared to others in certain working practices to rapidly equip themselves in order to face the crisis and maintain business stability in such a complex period of history.
One of the first aspects to have been introduced is smart working, a practice that was still underused in Italy and, consequently, using tools that didn’t match performance requirements. An example that stands out in that respect is a family-owned company owning several brands in the FMCG industry.
Each employee was provided with the necessary tools to enable smart working with maximum efficiency, taking care of the needs of their employees.
In a case like the one mentioned above, at Skippers Project we can step in across several domains: internal communications to help motivate employees through campaigns aimed at sharing and divulging information in line with the business’ vision so to reinforce common and shared values; external communications to promote a company’s ability to adapt to different environments and to put in practice the necessary measures to consolidate the brand and the ability to operate in the market.