On social media, numerous self-proclaimed gurus emerge in posts that appear on various feeds. They often reside in corners of the world where tax regulations are more lenient than the climate.
Highly skilled in their fields of “divination,” which always focus on people’s financial affairs, these gurus dispense more or less the same teachings, claiming they are universally valid.
What do the gurus say?
They assert that their principles outweigh any professional experience and, above all, any degree or master’s program.
They write in a simple, SEO-friendly style, possibly aimed at those who haven’t engaged in reading for a while. Subject-verb-object, with no unnecessary subordinate clauses and a vocabulary stripped to the bone.
They boast amazing reviews but never appear on Wikipedia.
They offer their precious teachings only to chosen ones, who, at a high price, gain entry into their prestigious clubs, far more fascinating than Ivy League alumni circles.
To benefit from their advice, they demand substantial and continuous contributions, usually in the form of licenses paid to companies controlled by other entities, all conveniently registered in countries where disgruntled clients struggle to assert their rights.
They draw inspiration from faraway figures, though these figures never publicly acknowledge them—not even as social media friends.
They write many books, all published by their own publishing houses. Because, as they claim, the powerful forces of the publishing industry refuse to let the truth be revealed to the world as they do.
Gurus always declare themselves the one and only, and they harshly criticize their competitors—except for a few recurring collaborations.
What risks do those who turn to a “guru” face?
Gurus are not consultants; they are skilled sellers of ideas and concepts that cannot work universally.
Gurus bind their “clients” (or followers?) to strict adherence to their teachings without allowing independent application. Their goal is to compel purchases of courses, books, and licenses—at exorbitant prices and with uncertain results.
They file multimillion-dollar lawsuits against anyone who questions their wisdom or generosity (which is why we won’t name or tag any of them). Their business empires always include companies specifically dedicated to litigation.
What do real consultants do?
Real consultants charge for solving problems and helping clients achieve specific goals—just as accountants, lawyers, and doctors do. Gurus charge (a lot) solely for their own benefit, draining their clients’ resources.
Real consultants have studied extensively, have acquired significant and verifiable experience, and continue their education through courses offered by reputable institutions. They never disparage others’ expertise, they don’t sell dreams, and they use appropriate terminology.
They work individually with clients and for clients, rather than selling mass-produced solutions—many of which are freely available. Their contribution is always professional and based on a thorough analysis of each specific case, including the client’s history, industry, business model, resources, marketing activities, and customer base.
They know there’s no magic formula and that success results from a strategy encompassing all business functions, regardless of company size.
Real consultants charge fees based on their work and always establish clear objectives. While they may charge for licenses related to specific methods, models, or tools, their services never prevent clients from operating independently.
How can you break free from a guru?
You must gather all contracts signed with the guru, all correspondence, and thoroughly examine the terms of use and exit conditions of their materials. Avoid following their teachings, steer clear of their slogans (which, ironically, they often hold copyrights to), consult a lawyer for a swift exit, and turn to real consultants to craft genuine development or transformation plans for your business.
Seeking real consultants means spending less and gaining assistance tailored to your interests.
Don’t go to gurus—come to us. The first consultation and a targeted proposal explaining what we offer and how we plan to implement it are always free.